Trump line of home items removed from Kmart, Sears: report

Sears and Kmart are no longer selling products from the Trump Home line on their websites, according to a new report by Business Insider.

Trump Home, owned by the Trump Organization, was reportedly not available on either site and didn’t appear under a search for Trump Home items.

“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”

{mosads}Neither Kmart nor Sears had ever carried Trump Home in their physical stores.

The report comes after merchandise by President Trump’s daughter Ivanka Trump was pulled from Nordstrom, and TJ Maxx stores stopped advertising her products. 

The decision by Nordstrom to stop carrying Ivanka Trump’s line sparked a feud between the store and the president earlier this week.