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Comcast promises to invest in Asian-American programming

by Sara Jerome - 12/15/10 7:07 PM ET
by Sara Jerome - 12/15/10 7:07 PM ET

The company negotiated the 16-page “memorandum of understanding” with the Asian Pacific American Media Coalition, signing it on Wednesday.

Rep. Mike Honda (D-Calif.), chairman of the Congressional Asian Pacific American Caucus, commended the effort. 

“For too long, mainstream media has silenced Asian Americans and Pacific Islanders by stereotyping our communities as kung-fu fighters, math nerds, and dragon ladies with one-dimensional personalities,” he said.

Honda said Comcast’s investments “raise the bar” for the entire industry.

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