House Dems launch Spanish-language Medicare ad

The House Democratic campaign arm Monday launched a Spanish-language digital ad targeting Republicans on Medicare.

The ad, released by the Democratic Congressional Campaign Committee, will show up for a week, starting Monday, on Google and Facebook for users who’ve set their primary language to Spanish. 

It will target vulnerable Republicans and open seats in six states: Arizona, California, Colorado, Florida, New Mexico and Texas.

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The ad directly targets House Speaker Paul Ryan (R-Wis.).

“They can’t stop,” says a voice-over. “Paul Ryan and the Republicans in Washington. Decades fighting against Medicare. Their most recent plan? $500 billion in cuts to Medicare.

“Ryan and the Republicans in Washington. Medicare is yours, not theirs.”

“Medicare has allowed millions of hard-working Latino families across the country to receive quality and affordable health-care coverage,” DCCC spokesman Javier Gamboa said. “House Republicans will stop at nothing to rip away affordable health-care coverage from their constituents, and we are all at risk as long as they’re in office.”

The targeted Republicans are Rep. Martha McSally (Ariz.); California Reps. Jeff Denham, David Valadao, Devin Nunes, Steve Knight, Ed Royce, Mimi Walters, Dana Rohrabacher, Darrell Issa and Duncan Hunter; Colorado Reps. Scott Tipton and Mike Coffman; Florida Reps. Mario Diaz-Balart and Carlos Curbelo; and Texas Reps. John Culberson, Will Hurd, and Pete Sessions.

The ads will also target two open districts, Florida’s 27th, held by retiring Rep. Ileana Ros-Lehtinen (R) and New Mexico’s second, held by Rep. Steve Pearce (R), who’s leaving the seat to run for governor.