Democratic pollster Silas Lee advised Democrats on Thursday to focus on a localized, rather than national, message ahead of the midterm elections as a means of increasing voter turnout.
“We have to get to the actual building the infrastructure, to engage, mobilize, and get people to the polls,” Lee told Hill.TV’s Joe Concha on “What America’s Thinking.”
“I’ve always seen this where people express one opinion in a survey, saying ‘oh yeah, I’m ready, I’m going to vote, and election day, they saw it disappear. So, you have to constantly keep them connected, and engaged and give them a reason,” he continued.
“That means it must be localized. You can’t have a national message and try to stimulate voters on the ground,” he said.
Lee’s comments come as Democrats attempt to take back both chambers of Congress in November.
The high turnout and energy among Democrats has been apparent in multiple primaries this year as well as special elections, where Democrats have taken control of legislative seats that were previously held by Republicans.
— Julia Manchester
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