Burger King rolls out ‘Real Meals’ for Mental Health Awareness Month

Fast food chain Burger King is marking Mental Health Awareness Month by introducing a range of “Real Meals” meant to represent “real” moods.

The range of box deals, an apparent poke at the Happy Meals sold by rival chain McDonald’s, include the Blue Meal, the Salty Meal, the Yaaas Meal, the DGAF [Don’t Give A F—] Meal and the Pissed Meal, according to NBC News.

{mosads}“Burger King restaurants understands that no one is happy all the time,” the fast food chain said in an online release. “That’s why they’re asking guests to order a Whopper meal based on however they might be feeling.”

The meals all include the chain’s signature Whopper, fries and a drink, and will be available at Burger King locations in five cities: New York City, Los Angeles, Austin, Seattle and Miami.

it’s ok to #feelyourway pic.twitter.com/JiMDnzWCaI

— Burger King (@BurgerKing) May 1, 2019

The company also released a Mental Health Awareness Month-themed advertisement on Twitter Wednesday, using the slogan “It’s ok to #feelyourway,” a reference to both the chain’s decades-old “Have It Your Way” slogan and its more recent slogan “Be Your Way,” which it introduced in 2014.

The “Real Meals” are part of the brand’s partnership with nonprofit group Mental Health America, according to NBC News. 

The group’s president and chief executive, Paul Gionfriddo, told the outlet that the unconventional pairing of fast food and mental health is intended to raise awareness of mental health issues “in all communities.”

“By using its internationally known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion — and letting its customers know that is OK to not be OK,” Gionfriddo said.