Maker of ‘F*ck Trump’ lipstick vows to donate proceeds to reproductive rights groups

The activist cosmetics company behind the “F*ck Trump” lipstick has announced that it will be donating its earnings from the product to reproductive rights groups as a number of states pass anti-abortion laws across the country.

The company, called Lipslut, usually allows its customers to choose a civil rights group targeted by the Trump administration to donate 50 percent of the product’s earnings towards.

{mosads}But the company said it will now be donating a 100 percent of its earnings from those who select the “KEEP ABORTION SAFE” option for their choice of charity to organizations fighting for reproductive rights.

The company said it will be running the new promotion through Friday. 

The announcement comes as a number of states have passed measures in recent weeks aimed at significantly restricting abortion access.  Last week, Alabama Gov. Kay Ivey (R) signed off on a bill that seeks to ban nearly all abortions in the state.

A number of other Republican governors, including Georgia Gov. Brian Kemp and Ohio Gov. Mike DeWine, have also signed similar restrictive measures in recent weeks. The legislation, dubbed “heartbeat” bills, aims to ban abortions once a fetal heartbeat is detectable, which happens as early as six weeks into a pregnancy. 

Last year, Lipslut made headlines after it announced a similar promotion targeting then-Supreme Court nominee Brett Kavanaugh as he came under scrutiny amid multiple allegations of sexual assault. 

The product, called the “F— Kavanaugh” lipstick, also saw a 100 percent of its revenue go towards organizations chosen by customers that fight sexual assault.