A group opposing Donald Trump is targeting Mormon voters online with an ad featuring the Republican presidential candidate’s wife posing nude.
The super-PAC Make America Awesome launched a Facebook campaign last week with three ads ahead of GOP contests Tuesday in Utah and Arizona.
{mosads}The ads are meant to encourage members of the Church of Jesus Christ of Latter-day Saints to vote in support of Ted Cruz, the GOP candidate closest to the 50 percent winner-take-all threshold in Utah, according to BuzzFeed.
One of the other ads refers to anti-Trump remarks from Mitt Romney, a devout Mormon and 2012 GOP presidential nominee who lives in Utah. And the last one portrays Trump as pro-abortion-rights.
Each ad is expected to reach around 10,000 voting-age Mormons per day, Liz Mair, the GOP strategist behind the group, told BuzzFeed. She said the Melania ad is also being promoted on Instagram, targeting Mormon women.