Airbnb aims at Trump with ad promoting acceptance

Airbnb aired a Super Bowl commercial Sunday night promoting acceptance — which some social media users took as a hit against President Trump.

The ad for the homestay company includes images of different people with a message written over their faces about the importance of acceptance.

“We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept,” the ad text reads.

The ad was put together in three days — a surprising task since Super Bowl ads typically take months to produce, The New York Times reported Sunday.

The ad itself doesn’t directly mention Trump’s immigration order because of NFL guidelines that say commercials aren’t “for viewpoint or advocacy of controversial issues,” the Times reported.

But social media users still read the advertisement as a hit on Trump. Last week, Trump signed an executive order temporarily blocking visitors from his executive order temporarily banning visitors from Iran, Iraq, Somalia, Sudan, Yemen, Libya and Syria from entering the U.S. 

Trump’s original order also imposed a 120-day ban on admitting refugees and an indefinite halt on admitting refugees from Syria.

 A federal judge put a halt on the executive order this weekend.

.@Airbnb goes for the Trump subtweet: “The world is more beautiful the more you accept.” pic.twitter.com/95HqgCr518

— Kyle Griffin (@kylegriffin1) February 6, 2017

Congratulations on the sales spike Airbnb will get after Trumpsters declare boycotts based on this #SuperBowl commercial. pic.twitter.com/BDH1EU6nBr

— shauna (@goldengateblond) February 6, 2017

Can’t help but wonder what Trump is thinking watching Super Bowl ads, like Airbnb and Coke, implicitly rejecting his vision of America https://t.co/zjX98Nsj5h

— Rebecca Berg (@rebeccagberg) February 6, 2017

.@Airbnb winning the brand war for who can subtweet Trump the hardest via expensive ad.

— Meg Linehan (@itsmeglinehan) February 6, 2017

After Trump’s executive order was signed, Airbnb offered free housing to those impacted by it. The company’s executives say their commitment to refugees isn’t anything new.

“Airbnb has been supporting refugees well before the current controversies,” David Miliband, the organization’s president and chief executive, told the Times.