Outdoor sports company: NRA claim we cut ties with them is inaccurate

Outdoor sports company Yeti is fighting back against the National Rifle Association (NRA), saying their claim that Yeti abruptly cut business ties is “inaccurate.”

Yeti said in a statement Monday that they had notified the NRA Foundation and other organizations weeks ago that they were eliminating a group of outdated discounting programs.

“When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation,” the statement said. “These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.”

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Last week, the NRA sent an email to its members blasting Yeti for not being “sportsmanlike” and accused the company of abruptly pulling out of its partnership without prior notice.

“That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities,” the NRA email reportedly says. “These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy outdoor recreational and educational programs.”

Irritated NRA supporters have been to blowing up or shooting their Yeti coolers in response to the business decision. 

Yeti fired back and said in the statement that “nothing is further from the truth.”

“We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration.”

Yeti also confirmed its “unwavering” belief and commitment to the Constitution and the Second Amendment.

Several companies have cut ties with the NRA during a nationwide push for gun control following the February Parkland, Fla., school shooting that left 17 dead.

Hundreds of professional investors and faith groups have been demanding companies linked to the gun industry take action to prevent gun violence by severing ties with the NRA.

Several companies such as Enterprise, Hertz, Alamo, MetLife, Delta Airlines, United Airlines and the First National Bank of Omaha ended deals with the group.