Kleenex to rebrand ‘Mansize’ tissues as ‘Extra Large’ after sexism complaints

The parent company of Kleenex will stop marketing one of its tissue products as “Mansize” after complaints of sexism.

Kleenex Mansize, which has been on shelves since 1956, is sold only in the United Kingdom and is the country’s most popular tissue brand, according to The Telegraph.

{mosads}Kimberly-Clark said Wednesday that it will rebrand the product as “Kleenex Extra Large,” but added that it does not believe calling the tissues “Mansize” “suggests or endorses gender inequality.”

A spokesman for the company told The Telegraph that the brand is seeing an increase in complaints about the labeling. In a statement, the spokesman noted that the product was launched decades ago “when large cotton handkerchiefs were still very popular.”

“Kimberly-Clark in no way suggests that being both soft and strong is an exclusively masculine trait,” the spokesman said.

The name is already being phased off larger boxes and will be removed from all products next year, according to The Telegraph.