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TV Ratings for Obama’s 30-Minute Ad

by Walter Alarkon - 10/30/08 11:38 AM ET
by Walter Alarkon - 10/30/08 11:38 AM ET

About a fifth of U.S. households watching television Wednesday saw Barack Obama’s 30-minute commercial, according to Nielsen’s ratings.

The ad got a 21.7 rating in the top 56 local television markets. The rating takes into account only those homes watching television at the time.

The rating is higher than Ross Perot’s extended commercial in 1996, which received a 16.8 rating. The ratings for the three presidential debates ranged from about 35 to 42.

Tags Barack Obama Barack Obama Business Entertainment Marketing Nielsen ratings Terminology United States presidential election debates

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