Broadband internet is central to SOTU emphasis on job creation

President Obama and the U.S. Congress will no doubt begin immediately looking for ways to efficiently and effectively invest resources into creating new jobs.  America’s broadband providers have invested more than $100 billion – private dollars – over the past two years creating thousands of jobs in the design, production, installation, and maintenance of their networks.

And that doesn’t include the potentially hundreds of thousands of jobs which have been generated by people creating content, writing applications, and developing new uses for broadband access to the Internet.

It is hard to remember that smartphones weren’t even introduced until just a few years ago.  Since then, billions of applications have been downloaded.  Someone wrote every one of those applications and thousands of them were written by small businesses – some as small as one person.  Not every app will provide a full-time-equivalent income for its developer; but any income for a person or family which may otherwise be struggling is a great benefit and opens many virtual and physical doors.

That is just one example of the effect just one device can have on the jobs picture.

On a macro-economic level, as companies continue to express reservations about rehiring full-time staff they are turning more and more to part-time employees or contractors working from their homes using their broadband connection – telecommuters.  And, more and more laid-off employees are recognizing the potential of being able to use the computer they already own over the broadband connection they already have in their homes to generate income to do for several companies as a contractor, what they had been doing for one company as a full-time employee.

When working from home, child care and commuting expenses are reduced or eliminated, meaning they may actually have more take-home (or stay-home) pay than they had as a full-time employee.

Those who need new skills to find a job should, can, and do use their broadband access to help learn them.  Distance learning at the secondary and post-secondary levels is becoming easier to access, more functional to control, and more useful to actually qualify for a job.

And, finally, the job application process itself has become broadband-based for many companies and for many government positions. 

The President is clearly very aware of the economic challenges confronting the nation and understands our government must be focused like a laser beam on the issue of creating jobs.

By taking a close look at what the investment in broadband has delivered and how those networks create, maintain, or enhance employment, our nation has a solid opportunity to position America not just to create new jobs, but 21st Century ones.