Voting platform sees 35K new voter registrations following Taylor Swift’s call to action

The same day Taylor Swift posted a message encouraging her followers to register to vote, over 35,000 people reportedly made a “Run (Taylor’s Version)” to do so on Vote.org.

“Vote.org saw record-breaking traffic to our site this week as we celebrated National Voter Registration Day, a highly encouraging sign of voter enthusiasm especially among newly eligible voters. Time and time again young people are showing up and demonstrating they care about their rights and access to the ballot box,” Andrea Hailey, CEO of Vote.org said in a release.

The American multi-genre singer-songwriter’s post also linked to the organization’s website, according to the release. In the Instagram post, Swift called on her army of fans, also known as “Swifties” to “[r]egister to vote in less than 2 minutes” via the nonprofit’s site.

“I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are,” Swift said in the post, according to Vote.org. “Make sure you’re ready to use them in our elections this year!”

Swift has been a major force in both politics and pop-culture in the last few years, especially since she announced her endorsement of Democrats in the 2018 midterms. She also voiced her support for early voting via another Instagram post in July,

The “Lavender Haze” and “I Wish You Would” singer has also spoken up in favor of the Equality Act, a proposed law that expand the Civil Rights Act of 1964, the Equal Credit Opportunity Act, and the Jury Selection and Services Act to include language guaranteeing protections on the basis of gender identity and sexuality.

“Who you love and how you identify shouldn’t put you in danger, leave you vulnerable or hold you back in life,” Swift said in a Pride Month post in 2021 on X, the platform formerly known as Twitter. 

Swift is set to re-release her Grammy-award winning album, “1989,” as “1989 (Taylor’s Version)” on Oct. 27.