Candi on content: Creating an agency Web strategy

Candi Harrison has a lot of real experience in government Web work, and addresses the issue that Web workers need management support to serve the citizenry.

The federal CIO and CTO are there, but we need help from other layers of management.

Check out Candi’s site:

Well, despite the fact that we’ve come a long, long way in creating cross-government web policies and strategies, despite the fact that we now have an active and effective federal Web Managers Council, despite the fact that web managers are enjoying much-deserved praise and support from high level administration executives and industry leaders, there remains a void at the agency level. The No. 1 complaint I still hear from my web colleagues is: “I can’t get my bosses to support me. I can’t get my agency to listen and go along. I want to implement these improvements, I want to try social media, I want to feature our top tasks, but I can’t get my bosses to agree.” It’s the major stumbling block for real progress in web management across government: getting that agency-level support and buy-in for a good solid web management strategy.

So here’s a thought. What if the Director of OMB challenged every agency to establish an agency-wide task force, modeled on HUD’s? The goal would be to develop a long-term, agency-wide strategic plan for web management at that agency, incorporating both agency-specific needs and goals and governmentwide goals and directives.