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- Pantone announced 2022’s Color of the Year as Very Peri.
- The company named the periwinkle hue the year’s color, saying it encourages “personal inventiveness and creativity.”
- Very Peri is meant to signify “the global zeitgeist of the moment and the transition we are going through.”
Pantone announced 2022’s Color of the Year: Very Peri.
The announcement came Wednesday, with the company naming the periwinkle and violet hue the year’s color, saying it encourages “personal inventiveness and creativity.”
Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https://t.co/eNIwkTq2K8 pic.twitter.com/hBfiDusFKU
— PANTONE (@pantone) December 9, 2021
“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives,” Pantone said in a press release.
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Pantone’s color for 2021 amid the coronavirus pandemic was Ultimate Gray and Illuminating. As the pandemic continues, Very Peri is meant to signify “the global zeitgeist of the moment and the transition we are going through.”
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues,” Executive Director of the Pantone Color Institute Leatrice Eiseman said, “yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages creativity and imaginative expressions.”
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