Story at a glance
- The sandwich is set to debut on March 3.
- There’s no word yet on when the sandwich will be offered in the U.S.
- This comes amid a broader effort by American restaurants to offer plant-based meat options.
Starbucks is partnering with Beyond Meat to bring a plant-based breakfast sandwich to locations in Canada, as part of its broader commitment to sustainability.
The Seattle-based coffee chain announced Wednesday it will add a sandwich with Beyond Meat’s sausage, egg and cheddar cheese as part of Starbucks Canada’s “core menu.” The sandwich is set to debut March 3.
Starbucks says the Beyond Meat used in the sandwiches will be the first plant-based “meat” to be used in any Starbucks menu item.
The coffee giant said it worked directly with Beyond Meat to “develop a delicious recipe uniquely designed with the Starbucks customer in mind,” according to a press release.
“So, what does it taste like? The patty is made with a unique blend of herbs and spices, featuring oregano, basil, rosemary and fennel. These ingredients complement the flavors of the egg, cheddar and artisanal bun that our customers know and expect,” the press release says.
There’s no word on exactly when Starbucks plans to offer the sandwich at any U.S. locations.
Starbucks is the latest chain to team up with Beyond Meat, which has recently announced partnerships with Subway, Del Taco, KFC, Dunkin’ Brands and others.
The news comes after Starbucks rolled out its sustainability commitment last year, announcing its goal to become “resource positive.”
Plant-based meat alternatives appear to be growing in popularity, as recent data from Gallup shows 41 percent of U.S. adults have tried a plant-based meat supplement. The poll showed those who tried the faux meat once are more likely to do so again.
Last year, a United Nations climate change report called for a change to the human diet, saying it would be beneficial for the climate and human health if people in wealthy countries consumed less meat.
Published on Feb 26,2020