Well-Being Longevity

Biden to reach out to 1,000 Black-owned barbershops, salons to boost vaccinations

coronavirus CDC U.S. Centers for Disease Control and Prevention COVID-19 community spread states biden black owned barber shops and beauty salons vaccine vaccination rates
Navy veteran Faron Smith, Jr. records a video for social media as a nurse prepares to administer a dose of the Moderna Covid-19 vaccine at a Veterans Administration (VA) Long Beach Healthcare System pop-up vaccination site at the Dae Hueng Presbyterian Church on April 17, 2021 in Gardena, California. PATRICK T. FALLON/AFP via Getty Images

Story at a glance

  • On Wednesday, Biden unveiled a new agenda to increase vaccinations across the country.
  • One feature included using Black-owned barbershops and beauty salons as outreach and educational centers.
  • Black Americans report the lowest U.S. vaccination rates in the country.

On Wednesday, President Biden announced the launch of a new initiative to boost vaccination rates across the country, with a notable emphasis on expanding outreach efforts at Black-owned barbershops and beauty salons.

This follows a national initiative to vaccinate 70 percent of U.S. adults by July 4, as Black Americans continue to be the demographic with the lowest vaccination rates, per data from the U.S. Centers for Disease Control and Prevention (CDC). 

The initiative, titled “Shots at the Shop,” will work with 1,000 Black-owned barbershops and salons across the country to support vaccination education and further community outreach. The tour will begin throughout June and display educational materials and host vaccinations on-site.

It is being sponsored in part by the U.S. Department of Health and Human Services, the Black Coalition Against COVID-19, the University of Maryland Center for Health Equity, and SheaMoisture hair products. 

Participating shops will aim to support communities struggling in the economic fallout from the COVID-19 pandemic, and that are experiencing lower vaccination rates.

The plan is part of a broader agenda, titled the “National Month of Action.”

“National Month of Action will mobilize national organizations, local government leaders, community-based and faith-based partners, businesses, employers, social media influencers, celebrities, athletes, colleges, young people, and thousands of volunteers,” the announcement read

Just 18.9 percent of Black Americans are reported as fully vaccinated, as opposed to 28.3 percent of white Americans and 20.5 percent of Hispanic Americans. 

As part of the national average, about 63 percent of all U.S. adults report having been vaccinated at least once. 


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