Story at a glance
- Singer Ciara has joined the “Cerving Confidence” campaign, promoting screenings for cervical cancer.
- The campaign is a joint initiative between the Black Women’s Health Imperative and Project Health Equality.
- Research shows Black women have a mortality rate of 10.1 per 100,000 from cervical cancer, whereas white women have a mortality rate of 4.7 per 100,000.
Singer Ciara has joined the “Cerving Confidence” campaign, promoting screenings for cervical cancer.
The campaign is a joint initiative between the Black Women’s Health Imperative and Project Health Equality, which aims to increase awareness of the benefits of women’s wellness exams, as well as the disparity in Black women who are disproportionately affected by the disease.
Research shows Black women have a mortality rate of 10.1 per 100,000 from cervical cancer, whereas white women have a mortality rate of 4.7 per 100,000.
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Ciara is now the face of the initiative’s PSA video.
“As Black women, we need to commit to total self-care, and one of the ways we can do that is by taking care of our health inside and out,” Ciara said in a press release. “Through the Cerving Confidence initiative I want to level up conversations about health and address disparities by giving Black women the inspiration and information they need to get a Pap test to screen for cervical cancer.”
For more information, visit the “Cerving Confidence” website.
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