President Biden needs to change his campaign messaging as he is “losing ground” every month, one Democratic pollster said.
Stanley Greenberg said Monday in an interview on CNN’s “Inside Politics” that Biden’s campaign needs to focus on telling voters how he plans to deal with rising inflation, holding large companies accountable and how they will address “profiteering” among politicians.
Despite some recent positive indicators about the economy, Greenberg said the only thing that matters among voters is how many months they have “struggled to deal with inflation.” This comes as a recent poll found more than half of voters feel worse off personally during Biden’s presidency.
“They are losing ground every month,” Greenberg told CNN’s Jim Acosta.
Biden’s approval rating hit a record low Monday, with 34 percent saying they approve of his job in the White House in a Monmouth University poll. Greenberg said Biden needs to appeal to Americans who are dealing with inflation to help regain support.
He noted the “main problem” facing voters is inflation and the cost of living standards. He said the Biden campaign can tell voters they want to enact an income tax credit, cut drug prices and lower health costs as answers to how they plan to address inflation.
“What the president currently is doing, is still talking about progress,” he said. “And you can’t talk about progress when three-quarters of the country think we’re on the wrong track. So you have to stop on the notion that we’re making progress. You have to get where people are, and where they are is on the rising prices.”
“They need to stop with their own voters and say, ‘We get it. If inflation is the biggest problem, we get it. We know. We know what you’ve been through. We’re in touch with that. Here’s what we’re dealing with it,’” Greenberg added.
Greenberg, the co-founder of Democracy Corps, recently put out an analysis of a survey the group conducted among 2,500 voters in battleground states. In an email reported by the New York Times earlier this month, Greenberg summarized the results as “grim” for the Biden campaign.