Biden overshadows competitors in digital ad spending: report

Former Vice President Joe Biden is outpacing his 2020 Democratic rivals in spending on digital advertisements, CNN reported Tuesday.

Biden spent about $800,000 last week on Facebook and Google ads, more than any of his competitors in the race for the Democratic presidential nomination, according to CNN.

Biden, who announced his bid for the presidency last week, spent about $407,000 on Facebook ads, CNN reported, buying a total of 1,336 targeted ads on the platform. 

{mosads}His campaign’s Facebook spending was greater than the combined total of the next five candidates.

Sen. Elizabeth Warren (D-Mass.) spent $100,677, while Sen. Bernie Sanders (I-Vt.), Andrew Yang, Washington Gov. Jay Inslee (D), and South Bend, Ind., Mayor Pete Buttigieg each spent less than $100,000. 

On Google, Biden’s campaign spent $388,900 on ads last week, making him the top political advertiser on the platform, according to CNN. The next closest candidate was Buttigieg, whose campaign spent just under $50,000 on ads on the platform, according to the report.

Since announcing his bid last week, Biden has surged in the polls, increasing his lead over the other candidates. His campaign also raised $6.3 million in its first 24 hours, more than any other campaign raised in its first 24 hours.