President Biden’s reelection campaign unveiled a new effort Wednesday to win over women voters, which will be led by first lady Jill Biden.
The first lady is set to launch “Women for Biden-Harris,” an organizing program to mobilize women across the U.S. The program will launch Friday — the first day of Women’s History Month — and the first lady is traveling to battleground states this weekend to promote it.
Jill Biden plans to talk to female voters in critical swing states — Georgia, Arizona, Nevada and Wisconsin, according to the campaign. The campaign will also launch digital ads this week about her travel to battleground states and will run more ads targeting women through November.
“While a second Donald Trump presidency would be a disaster for women, Joe Biden and Kamala Harris are fighting for women – for their families, their freedoms, and their health care – and that’s why ‘Women for Biden-Harris’ are fighting for them,” the campaign said in a statement.
The “Women for Biden-Harris” program will also involve calls from top campaign surrogates targeting women and organizing opportunities for women.
“Women put Joe in the White House four years ago, and women will do it again,” Jill Biden said in a statement. “In our communities, women are the organizers, the planners, the mobilizers. We get things done.”
Vice President Harris released a video message Wednesday calling on women to mobilize again because “there is too much at stake.” Harris has been the leading voice out of the White House on reproductive rights after the Supreme Court struck down Roe v. Wade.
“Republicans have underestimated the power of women time after time and together, this November, we will make sure that they never make that mistake again,” Biden campaign manager Julie Chavez Rodriguez said in a statement.
Polling from earlier this month showed support for Biden from women was on the rise compared to their support for former President Trump, the GOP front-runner.
Biden won 55 percent of the women vote in 2020, while Trump won 44 percent, according to data from Pew Research Center. Those numbers marked gains for Trump, who received 39 percent of the women vote in 2016, compared to Democratic candidate Hillary Clinton’s 54 percent.