The Trump campaign on Tuesday debuted a new ad targeting Vice President Harris over immigration and tagging her the Biden administration’s “border czar,” a reference to her work addressing root causes of migration in the Northern Triangle region.
“This is America’s border czar. And she’s failed us,” the narrator states in the ad, which displays images of violent crime and news coverage of crimes allegedly committed by migrants.
The 30-second ad closes with a clip from a 2021 interview in which Harris defended not visiting the southern border by pointing out she had also not been to Europe.
“Kamala Harris: Failed, weak, dangerously liberal,” the ad concludes.
The television ad is the first rolled out by the Trump campaign since Harris became the likely Democratic nominee following President Biden’s decision to end his candidacy. It will air in Pennsylvania, Georgia, Michigan, Arizona, Nevada and Wisconsin. The total ad buy is roughly $12 million.
The Trump campaign and Republicans have aggressively attacked Harris over her work on migration during the Biden administration, seeking to tie her directly to the surge in immigration at the southern border.
House Republicans last week approved a resolution that condemned Harris as the Biden administration’s “border czar.”
The Harris campaign pushed back on the ad by noting it was Trump who lobbied against Congress passing a bipartisan border security proposal earlier this year.
“After killing the toughest border deal in decades, Donald Trump is running on his trademark lies because his own record and ‘plans’ are extreme and unpopular,” a Harris campaign spokesperson said.
“As a former district attorney, attorney general, and now vice president, Kamala Harris has spent her career taking on and prosecuting violent criminals and making our communities safer. She’ll do the same as president,” the spokesperson added.