Campaign

Harris holds significant lead among Arizona Hispanics: Survey

Vice President Harris holds a significant lead against former President Trump among Hispanic voters in the swing state of Arizona. However, a large portion of voters are uncertain, according to a survey released Thursday. 

Harris, in the new TelevisaUnivision Consumer Strategy & Insights/Media Predict poll, amassed 59 percent support among likely Hispanic voters while the former president garnered 34 percent. Only 2 percent said they would vote for someone else while 4 percent were unsure. 

Despite Harris’s sizable lead, 35 percent of Hispanics in the battleground state were not completely certain about their vote for the next commander in chief, the poll found. 

Around 60 percent of Arizona Hispanic voters were at least “somewhat willing” to back the vice president in a general election match-up. Approximately 39 percent expressed support for Trump, just 1 point more than the 38 percent that Independent presidential candidate Robert F. Kennedy Jr. received. 

Trump’s Hispanic voters were more enthusiastic (77 percent) about their choice in November than those backing Harris (71 percent), according to the survey. 


Only 33 percent of Arizona Hispanic voters said they believe the country is going in the “right” direction. Economy issues like cost of living (77 percent), inflation (72 percent) and affordable housing (72 percent) were the main concern for Latino voters in Arizona.

The poll found that 55 percent of Hispanic voters said there was one specific issue that could determine their pick at the ballot box in November. The top determining issue was abortion at 23 percent, the second was immigration at 12 percent while cost of living was the third-highest ranked at 11 percent. 

The survey was conducted Aug. 1-8 among 721 Hispanic voters. The margin of error was 3.7 percentage points.