Vice President Harris’s campaign unveiled an ad Tuesday that highlights her plan to lower housing costs and end the housing shortage, with the Democratic nominee putting a personal spin on the proposal.
The one-minute ad, titled “Full House,” is narrated by Harris and focuses on her housing plan in the lens of her background.
“For most of my childhood, we were renters,” Harris said in the video. “My mother saved for well over a decade to buy a home. I was a teenager when that day finally came, and I can remember so well how excited she was.”
“I know what homeownership means, and sadly right now it is out of reach for far too many American families,” the vice president added.
She vowed to crack down on corporate landlords buying housing and renting them at high prices and vowed to build new homes and rentals.
“We should be doing everything we can to make it more affordable to buy a home, not less,” the Democratic presidential nominee said.
Harris’s housing plan, which she announced earlier this month, calls for constructing three million new housing units, a tax incentive for homebuilders to construct “starter homes” to sell to first-time homebuyers and a $40 billion innovation fund for local governments to build housing.
The new ad is part of the Harris campaign’s $90 million end of August paid media blitz and is her third one focusing on the economy and lowering costs, according to the campaign.