Pro-Harris ad to run during BET Hip Hop Awards

An ad in support of Vice President Harris geared toward African American voters will run during the BET Hip Hop Awards, a music awards event airing Tuesday night. 

The ad, dubbed “Wallet” and released last week, was created by Future Forward, a super PAC supporting Harris’s White House bid. Apart from airing during the music event, the economy-focused ad is running on national cable television, streaming television and YouTube in battleground states, a Future Forward aide confirmed to The Hill. 

“Listen up, this election is about your wallet,” the narrator says in the ad. 

“Candidate A is a billionaire, looking out for billionaires, taxing the streets to fund the elites,” the narrator says, going after former President Trump and his relationship with tech billionaire Elon Musk. 

The ad then highlights Harris’s economic proposals that she unveiled in August. 

“Candidate B knows the struggle, offering real support,” the narrator states. “Tax credits for working and middle-class families, $25,000 for your first home, $6,000 for families with newborns, nearly doubling the child tax credit. One is trying to empty your pockets, the other wants you to get ahead.” 

“Building up the middle class will be a defining goal of my presidency,” Harris says in the ad. 

The ad placement comes as the Harris campaign intensified its push to shore up support among Black voters with just three weeks left before Election Day. Harris released an expanded economic agenda on Monday targeting Black men, with an emphasis on teachers, men in the marijuana industry, cryptocurrency investors, business owners and men with health conditions. 

The vice president is also set to do an event with morning radio show host Charlamagne tha God in Detroit. Last weekend, Harris was in North Carolina, where she met with local Black community leaders.

Trump’s campaign fired back, saying it has a “proven record of delivering for Black Americans” and slammed the Biden administration’s handling of the economy. 

“Under his [Trump’s] leadership, we saw historic job creation, rising wages, and real opportunities for building generational wealth,” Janiyah Thomas, the Trump campaign’s director of Black Media, said in a statement to The Hill. 

“In contrast, the Harris-Biden administration’s policies have reversed these gains, leaving many Black families burdened by higher living costs, stagnant wages, and a surge in crime,” Thomas added. “While Kamala Harris panders to Black voters with collard green recipes and cheap ads at the BET Awards, Team Trump is actively making inroads with Black voters.”  

“Black men prioritize being the primary breadwinners of the household and care about real wages and permanent jobs,” she continued. “Black men aren’t supporting Kamala Harris because they already know that Trump delivered upon his promises.”

Updated at 3:26 p.m. EDT.