Megyn Kelly’s NBC morning debut delivers mixed ratings results

Megyn Kelly’s morning show debut delivered mixed ratings results for NBC on Monday. 

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According to Nielsen fast affiliate ratings, “Megyn Kelly Today” registered 2.93 million viewers and 917,000 in the key 25-54 demographic that advertisers covet most. 

Compared to the same time slot in September 2016, Kelly finished 4 percent lower in total viewers. 

In the 25-54 demographic, the show was down by 11 percent. When breaking the numbers down by gender in the demographic, Kelly was down 15 percent among female viewers. 

Sept. 26, 2016, was the same day as the highly anticipated first presidential debate between Donald Trump and Hillary Clinton from Hofstra University. The event would go on to be the most-watched debate in history, with 84 million people tuning in. 

Kelly did put up better numbers than the program that was shown in the 9 a.m. timeslot last Monday, with Kelly finishing up 12 percent in total viewers and 8 percent in the prime demographic. 

Kelly was signed in January by NBC after 13 years at Fox News for a reported $18 million per year. 

She replaced Al Roker and Tamron Hall’s third hour of “Today,” which was routinely the highest-rated program in its time slot.