Bloomberg launches 24-hour news channel on Twitter

Bloomberg Media and Twitter on Monday launched what they call “the first-ever 24/7 global news network built for a social media platform that targets the next generation of on-the-go, mobile-first news consumers.”

“TicToc by Bloomberg” combines the news-gathering abilities of Bloomberg’s 2,700 journalists and analysts from around the world with “the digital power and immediacy of Twitter, one of the world’s fastest and primary news distribution channels,” according to a joint announcement.

https://t.co/m4SLV8LiHk

— Twitter News (@TwitterNews) December 13, 2017

{mosads}”It’s early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts. We’re leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world,” said Bloomberg editor-in-chief John Micklethwait.

Twitter COO Anthony Noto said he is excited about the combination of Bloomberg’s “journalistic integrity” and the “speed and global availability” of his company’s popular platform. 

“Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what’s happening in the world no matter where they are,” Noto said. 

Coverage will focus on general interest news worldwide, according to the announcement.

“We’re seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society,” said Bloomberg Media CEO Justin Smith. “The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world.”

Bloomberg also announced the seven founding sponsors of TicToc: AT&T Business, CA Technologies, CME Group, Goldman Sachs, Infiniti, SAS and TD Ameritrade.

The launch comes as Twitter continues to partner with media outlets in providing exclusive content.

In September, Buzzfeed News launched its own morning show geared toward millennials, “AM to DM,” that is livestreamed daily on Twitter.