Fox News Channel’s new streaming service, “Fox Nation,” introduced its new tagline on Wednesday, “Opinion Done Right,” per an announcement by the network.
The new motto will make its debut in an ad to run during NFL Thursday Night football’s on Fox TV when the Minnesota Vikings play the Los Angeles Rams.
The new ad features Fox News host Sean Hannity, along with Fox Nation’s Britt McHenry, a former ESPN reporter, and former pro wrestler and “Greg Gutfeld Show” cast member Tyrus, whose real name is George Murdoch.
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“More than ever, we need Fox Nation,” says Hannity in the ad.
The new “Opinion Done Right” slogan of Fox Nation is a play off the old Fox News slogan, “We report. You decide.”
Fox’s opinion programming generally ranks as its high-rated on the network, with shows hosted by Hannity, Tucker Carlson, Laura Ingraham, and the opinion roundtable program “The Five” usually finishing at the top of the network’s internal rankings.
The streaming service will feature the network’s top personalities from Fox’s evening opinion programs and the network’s morning show, “Fox & Friends.” Conservative firebrand Tomi Lahren will also host a show on “Fox Nation.”
The service is expected to launch later this fall.