Satellite radio giant SiriusXM has inked a multiyear deal with podcaster Alex Cooper, the network announced Tuesday.
Cooper, the host and executive producer of the popular “Call Her Daddy” podcast, will deliver “comprehensive programming development strategy for exclusive content with SiriusXM” as part of the deal, according to the company. The deal will roll out in 2025.
The three-year deal, worth a reported $125 million, also brings SiriusXM exclusive advertising and distribution rights, content, events and more for Alex Cooper’s flagship podcast.
Cooper rose to fame first at Barstool Sports, launching “Call Her Daddy” in 2018 and quickly becoming one of the most recognizable digital media personalities of the last several years.
In the company’s announcement, SiriusXM noted Cooper has been referred to by Rolling Stone as “Gen Z’s Barbara Walters” and “continues to break all boundaries by shattering stigmas and stomping on misogyny, all while keeping mental health and personal empowerment at the forefront.”
“I am beyond excited to work with SiriusXM,” Cooper said in a statement. “The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners the best experience. The Daddy Gang wants more, so we’re getting ready to give them more. … I can’t wait for this new chapter to begin.”