Harris campaign adds senior Hispanic consultants

Vice President Harris’s campaign is adding four strategists to expand its Latino voter outreach.

The campaign is onboarding Alida García, Jorge Neri, Nathaly Arriola Maurice and Jess Morales Rocketto, a group that combines advocacy, national campaign and White House experience.

“With less than 60 days left until election day, the Harris-Walz campaign is entering a more aggressive phase on the campaign trail and bolstering existing efforts to earn the Latino vote,” Harris-Walz campaign manager Julie Chavez Rodriguez said.

García served as a senior adviser for migration in President Biden’s White House, as director of coalitions and vice president of advocacy for immigration advocacy group FWD.us, and as national deputy Latino vote director for then-President Obama’s reelection campaign in 2012.

García, named a “queenmaker” by San Francisco Magazine in 2019, led Latinos for Kamala Harris in 2010, during Harris’s first race for attorney general of California.

Neri is a Chicago native, a former senior adviser to Biden and an Obama White House alum. She was an organizer in Nevada in the 2012 campaign, state director in Nevada for then-Democratic presidential nominee Hillary Clinton’s 2016 campaign and previously an immigration and labor advocate in the Midwest.

Maurice, a strategist who has focused on increasing Latino presence in media, is also a veteran of the Biden and Obama White Houses. She also has a Nevada connection: serving as a senior adviser to former Senate Majority Leader Harry Reid (D-Nev.).

Also joining the team is Morales Rocketto, an advocate and media entrepreneur whose company, the Latino Media Network, engineered a $60 million deal to buy 18 Hispanic-serving radio stations in 2022.

Morales Rocketto is in charge of “moonshots” at Equis, a research and polling firm focused on Latinos. She serves and has founded a series of advocacy groups, focusing on issues ranging from immigration to domestic workers’ rights.

She is a veteran of the Obama 2012 and Clinton 2016 campaigns, where she worked on digital organizing.

“Garcia, Neri, Morales Rocketto, and [Maurice] are battle-tested campaign operatives who will play leading roles in reaching and turning out Latino voters. Their expertise will be critical in helping us elect Vice President Harris and Governor Walz to fight to deliver for Latinos and our families,” Chavez Rodriguez said.

Updated at 11:20 a.m. EDT