Tucker Carlson plans to launch line of nicotine pouches

Conservative pundit Tucker Carlson says he plans to launch a line of nicotine pouches.

The former Fox News host-turned-internet personality told The Wall Street Journal this week he plans to launch a brand called Alp to compete with the popular Zyn pouches manufactured by Philip Morris.

The Journal reported that Carlson’s longtime business associate and partner on the nicotine venture Neil Patel said the two plan to comply with federal regulations for the venture, but he declined to say if they would seek approval from the Food and Drug Administration.

The Hill has reached out to a representative for Carlson for comment.

Carlson is a noted nicotine enthusiast and has spoken publicly before about trying Zyn, calling it “a powerful work enhancer” and touting unproven benefits.

The Journal noted he has since criticized the brand, with the newspaper reporting that in an interview, the pundit “concluded that Zyn was a brand for women and liberals.”

“It’s frustrating that Mr. Carlson wants to turn Zyn into a political football to
promote his own business venture,” a Philip Morris spokesman told the outlet.

Carlson was fired by Fox in 2023 and has since launched a media company of his own and video commentary program on the social platform X.

A favorite talking head of former President Trump and a guest of his at the Republican National Convention, Carlson recently kicked off a cross-country speaking tour hosting discussions with guests like actor Russell Brand and Rep. Marjorie Taylor Greene (R-Ga.).