The tentative deal with the Alliance of Motion Picture and Television Producers (AMPTP) establishes guidelines for the use of AI.
It marks a first for the union, which represents about 160,000 actors and other media professionals.
Actors had been pushing for protection from technology that can create realistic portrayals of performers’ likenesses. AI tools are becoming more widespread and posing challenges for how actors are compensated for work.
Under the tentative agreement, the creation of a digital replica requires consent from the performer.
The agreement also lays out how a performer will be compensated through use of the replica, including time spent for creating the replica and how the replica is used.
Despite the wins on AI, the tentative agreement did not secure all the requests from the union.
The union had pushed to receive a share of revenue from shows that are made for streaming, but the tentative agreement has a more limited scope that caps the amount of residuals for actors, Variety reported.
Read more about the agreement in a full report at TheHill.com.
