For Harris, recent media appearances have included the vastly popular “Call Her Daddy” podcast hosted by Alex Cooper, along with “All the Smoke,” hosted by two former NBA stars.
Meanwhile, her running mate, Minnesota Gov. Tim Walz, will soon appear on “SmartLess,” hosted by Hollywood actors Jason Bateman, Sean Hayes and Will Arnett.
Trump, for his part, has launched a blitz of appearances largely aimed at younger male audiences, including on “All In,” the “Lex Fridman Podcast” and shows hosted by comedian Theo Von and social media influencer Logan Paul.
Now, Harris is reportedly flirting with the idea of appearing on “The Joe Rogan Experience” — one of the most widely listened to podcasts in the world — in a bid to reach Rogan’s predominantly male audience.
“The Joe Rogan Experience” boasts the most U.S. podcast listeners, according to media research firm Edison Research. “Call Her Daddy” is ranked seventh, while “SmartLess” comes in eighth.
Samuel Woolley, affiliate faculty fellow at the Center for Media Engagement, said that presidential campaigns and candidates have realized that in order to reach those tough-to-reach independent voters, they’ve got to turn to different forms of media.
“Oftentimes they’re not tuning in to NBC or Fox. Those people are listening to specific podcasts that cater to their interests. We’re not talking about small podcasts. We’re talking about podcasts that have millions of listeners,” he told The Hill.
The podcast media blitz comes as early voting has already begun in several states, including key battlegrounds such as Arizona and Georgia. Recent polling also shows that Harris and Trump are in an extremely close battle to the finish line.
The Hill’s Sarakshi Rai has more here.
