Report: BP was a top Google advertiser in June
“BP’s increase underscores how important Google has become for reputation management, and in the battle for public opinion,” according to the article.
The document Advertising Age obtained is not a complete list of Google advertisers, though the article states that the “accuracy of the data was verified by multiple sources with direct knowledge of spending levels.” A spokesperson for BP did not comment for the article.
BP spent more than $93 million on advertising from April through July this year, according to BP figures released Sept. 1 by two House Democrats.
The figure is more than three times what the oil giant spent during that stretch in 2009, according to Energy and Commerce Committee Chairman Henry Waxman (D-Calif.), who released the data that he requested with Rep. Bart Stupak (D-Mich.), a top member on the panel.
BP has run a series of ads pledging to address the damage and help residents affected by the April 20 explosion of the Deepwater Horizon rig that spawned the worst oil spill in U.S. history.
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