Google to sell ads on DirecTV

by Gautham Nagesh - 08/11/10 5:57 PM ET

“Historically at DirecTV we’ve been a little under-penetrated in ad sales, and frankly I still think that’s a huge strategic opportunity for us,” DirecTV CEO Mike White told reporters during a conference call last week.

“In the television space, there’s a lot of room for improvement through technology,” said Mike Steib, Google’s director for emerging platforms. “In the last three years, our product has evolved from a tool to place an ad on TV to a sophisticated tool for targeting and buying audiences at a scale and a level of specificity that hasn’t been possible before.”

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