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Consumer Watchdog challenges new Google chief to support Do-Not-Track

by Sara Jerome - 04/04/11 2:01 PM ET
by Sara Jerome - 04/04/11 2:01 PM ET

The centerpiece of the California legislation is a Do-Not-Track mechanism that would allow consumers to opt against tracking by ad companies as they surf the Web. It mirrors a bill by Rep. Jackie Speiers (D-Calif.).

Consumer Watchdog supports both bills. It says the state bill is offered in part to prevent a delay on strong privacy rules.

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