After protests, Facebook friends Greenpeace

Heiliger noted that Facebook representatives have held several meetings with Greenpeace advocates over the past several months to hear their concerns. 

He also said the “single greatest opportunity” Facebook said to encourage environmentalism is through the power of its platform. He pointed out that “people are using Facebook everyday to promote environmental stewardship.”

For instance, he said, users have the option to “like” a Greenpeace-create Facebook page called “Have Facebook Unfriend Coal.”

He also said to look out for new Facebook programs and partnerships designed to promote environmentalism in the coming months.

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