Study shows Netflix accounts for a third of peak Internet traffic

{mosads} “The fact that more video traffic is going to devices other than a PC should be a wake-up call that counting bytes is no longer sufficient for network planning,” said Sandvine CEO Dave Caputo.

“In addition, overall monthly consumption is more concentrated during the evening’s peak hours, so service providers may also consider offering service plans that shift usage to off-peak hours.”

Average usage remained relatively flat, but median usage dropped to 5.8 GB from 7.0 GB, showing the gap between heavy and light users is broadening. More data is also being used during the peak window in the evening when users tend to watch video content from their homes.