House subpanel updates video rental privacy law

by Gautham Nagesh - 12/07/11 3:55 PM ET

{mosads}Goodlatte said the bill updates the VPPA to reflect the reality of the current video market, allowing video providers to share information on consumers’ viewing habits if they so choose.

A firm must obtain a consumer’s consent before sharing any information on a customer’s viewing preferences, but users can opt in to ongoing sharing of their favorite movies or TV shows without having to provide consent each time they rent a movie. Consent can both be provided and withdrawn through the Web.

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