Apple increases UK app store prices in ‘Brexit’ aftermath

Apple’s U.K. App Store prices will rise more than 25 percent in the wake of the United Kingdom’s so-called “Brexit” vote, the tech giant said in an email to developers on Tuesday.

An app that previously cost .99 USD or 0.79 British pounds, for example, will now cost .99 British pounds. 

The app price increases will be rolled out over the next week.  

Apple didn’t explicitly blame Brexit for the hike. 

{mosads}“Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business,” a spokesperson said. “These factors vary from region to region and over time.”

The announcement came the same day that U.K.’s inflation rate came in at 1.6 percent, higher than many analysts expected.

The British pound, meanwhile, has fallen by 18.5 percent against the dollar since the U.K. voted to leave the European Union.

9to5Mac also reports iTunes store price increases of movies, TV shows and books are likely to occur in the coming days and weeks.

The Cupertino, Calif.-based company had previously marked up Mac computer prices by 20 percent in reaction to changes in the British financial climate.