Federal Communications Commission (FCC) Chair Jessica Rosenworcel proposed a rule that would require callers to disclose the use of artificial intelligence (AI) on robocalls, the agency said Tuesday.
The proposal would require callers to obtain prior express consent to disclose that the caller intends to use AI-generated calls, and to disclose to consumers on each call when they receive an AI-generated call.
The proposed rule would also define AI-generated calls as the FCC seeks to add guardrails around the use of the new technology on robocalls.
“Bad actors are already using AI technology in robocalls to mislead consumers and misinform the public. That’s why we want to put in place rules that empower consumers to avoid this junk and make informed decisions,” Rosenworcel said in a statement.
The proposal will be considered by the full commission during an August meeting, the agency said.
It follows a rule the FCC adopted in February to ban the use of AI voices in robocalls.
The law passed in February gives the agency the ability to fine robocallers and block calls from telephone carriers facilitating the illegal robocalls. Consumers and organizations are also able to sue robocallers under the rule.