Amazon to name Seattle sports venue ‘Climate Pledge Arena’

Amazon has purchased the naming rights to Seattle’s KeyArena, which will now be known as Climate Pledge Arena.

The arena, which is currently under redevelopment, is set to be the home of an unnamed Seattle-based NHL team which is planning to join the league for the 2021-2022 season.

Amazon’s announcement on Instagram highlighted the company’s commitment to sustainability: it plans for the arena to produce zero waste and heavily reduce its current use of plastics, and will also be powered by renewable energy as it seeks to eliminate its carbon footprint.

“It will be the first net zero carbon certified arena in the world, generate zero waste from operations and events, and use reclaimed rainwater in the ice system to create the greenest ice in the NHL,” Amazon CEO Jeff Bezos wrote in the Instagram post.

Tod Leiweike, CEO of NHL Seattle, told The Seattle Times that his organization was excited for the chance to feature sustainability in the arena, which he said was a goal of the team before Amazon’s investment.

“I never dreamed that we would have this type of platform,” he told the Times.