Census: Broadband adoption growing for all demographics

–In 2009, 66 percent of urban households and 54 percent of rural households accessed broadband Internet service, compared to 54 percent of urban households and 39 percent of rural households in 2007.

–Overall, the two most commonly cited reasons for not having broadband Internet access at home are that it is perceived as not needed (38 percent) or too expensive (26 percent).

–Besides these value and affordability concerns, Americans also cite the lack of a computer as a major factor.  In rural America, however, lack of broadband availability is a more frequently-cited major reason for non-adoption than in urban areas (11 percent vs. 1 percent).

–Despite the growing importance of the Internet in American life, 30 percent of all persons do not use the Internet in any location.

The full report can be found here.