Biden campaign to launch ad targeting Latino voters ahead of GOP debate

President Biden’s reelection campaign is launching an ad aimed at Latino voters ahead of next week’s Republican presidential debate, the Biden-Harris team announced Thursday. 

“Some talk. Others do. And in our community, we know the difference,” says the narrator in the English-language version of the 30-second video, called “The Difference.” 

“Republicans say they’re for us, but we know they’re working for the rich and powerful. President Joe Biden is different. He’s fighting for us,” it continued.

Biden and Vice President Harris, the ad concludes, “are the difference.”

The ad is set to run in English and Spanish on TV and digital platforms in battleground states — including Arizona, Nevada, Michigan, Pennsylvania and Georgia — in the run-up to Wednesday’s GOP debate in Simi Valley, Calif.

It’s the third Biden campaign ad targeting the Latino demographic in roughly a month, following an ad released at the end of August, around the first GOP debate, as well as a Spanglish ad. The latest video also comes amid Hispanic Heritage Month, which Biden kicked off on Sept. 15. 

The ad is part of the Biden-Harris campaign’s $25 million ad buy targeting voters across battleground states. 

Latino voters are a key demographic on both sides of the aisle as Biden campaigns for reelection in 2024 and heads toward a possible rematch with former President Trump. 

The new ad seeks to contrast Biden’s economic record and “commitment to fighting for expanding economic opportunity for all Latinos” with “MAGA Republicans’ failed trickle-down economic policies,” Biden’s campaign said.